Services & prices · effective September 2026
What I do, and what it costs.
Most people in this business won’t give you a number until you’re on a call. Here are mine, in public. Every price below is a real starting point, not a teaser — where a project genuinely varies, it says so. The quote you get is flat, in writing, before anything starts.
01 — Build
Build
Websites built to load fast, work on a phone and be found.
Foundational SEO is included with every site I build. Email on your own domain is available with any site and quoted with the project. WordPress or hand-coded, whichever the project actually calls for.
01
One-page site
A single scrolling page for one service, offer or location. Responsive build and lead form included.
$1,500
02
Starter site
Three to five pages, contact form and analytics. A complete professional presence for a business that doesn’t have one yet.
$3,200
03
Business site
Six to ten pages. Service pages, forms or integrations, and conversion tracking across the site — not just more pages.
$6,000
04
Redesign
A rebuild of a site you already have. Existing content carries over; major copy or structure changes are scoped separately.
from$2,800
05
Online store
Product catalog, checkout, payment and tax setup. Product count and shipping rules affect the final scope.
from$4,500
06
Migration
Moving an existing site to new hosting, with DNS and certificates handled. Search setup is quoted separately.
from$750
07
Additional page
Added to any build, including the one-page site. Past two or three, a larger site is usually the better buy — and I’ll say so.
$350each
Most popular for local businesses
Local Business Launch
$3,750
- Starter website — three to five pages, built and launched
- Google Business Profile set up and optimized
- Local search setup so nearby customers find you
- Business email on your own domain — mailbox subscription billed at cost
- QR code for cards, trucks and signs
- Thirty days of support after launch
$550 more than the starter site on its own, and it includes the $950 local search setup. If you depend on customers nearby, this is the one to start with.
Every build ships with foundational SEO and a scope you approved in writing.
Website design in detail ↗02 — Search
Search
Three different things get called SEO, and they aren’t interchangeable.
Here is what each one actually is, and what it costs.
01
Local search setup
One-time. Google Business Profile optimization, local keyword mapping, directory and citation setup, and checks that your name, address and phone match everywhere.
$950
02
Service-area page
One page written and built for a specific town or service. Bought one at a time, added only where it makes sense.
$350each
03
SEO Growth
Ongoing work for businesses competing for organic visibility. Local search work, technical upkeep, competitor and ranking monitoring, monthly reporting, and one written page or post each month. Three-month minimum; additional content quoted separately.
from$950/ mo
With every site I build
Foundational SEO
included
- Page structure and heading hierarchy
- Title tag and meta description on every page
- Clean, readable URLs and internal linking
- Image alt text and sensible file naming
- XML sitemap generated and submitted
- Google Search Console set up and verified
- Analytics installed and reporting
- Indexing checks, so pages actually appear
- Mobile rendering and load speed verified
- Business name, address and phone marked up
This is what makes a site ready to be found. It isn’t a ranking campaign — that’s SEO Growth above. It also doesn’t come with a migration, which moves an existing site rather than building one.
You need this if you’re competing for the same searches as someone else nearby. If you’re not, the one-time local setup is usually enough.
Search and local SEO in detail ↗03 — Secure
Secure
Before something goes wrong.
01
Site review
A look at what’s actually running, credited in full toward whatever the fix turns out to be.
$250
02
Hardening
Access, updates, backups and configuration brought to a defensible baseline.
$650
03
Security audit
A documented assessment with findings ranked by what to fix first.
$600
04
Cleanup
Compromised site cleaned, closed and monitored. Quoted after a review, because the size of the job isn’t knowable before one.
from$950
05
WISP for tax offices
The written security plan the IRS and FTC require of every tax preparer, written around how your office actually works. Assessment $500, credited in full. WISP in detail ↗
$1,100
Clear scope first. No guessing.
Cybersecurity in detail ↗04 — Automate
Automate
The repetitive parts, turned into a system.
Useful automation first. AI only where it earns its place — scoped carefully, tested before launch, and kept human-controlled where it matters.
01
Automation review
A look at the work you’re repeating by hand and what’s worth automating. Credited in full toward the build.
$250
02
Workflow automation
Built and tested after the review, priced against what it actually replaces.
from$1,500
03
AI-assisted internal tools
Tools your team uses internally, built on your own process rather than a generic product.
from$2,500
04
Automation care
Add-on to any care plan. Monitoring, upkeep and fixes for what’s been automated.
+$75/ mo
Scoped against what it replaces, and tested before it touches anything live.
Automation in detail ↗05 — Maintain
Maintain
A website isn’t something you finish.
Plugins age out, forms quietly stop delivering, certificates expire. Every care plan includes updates applied and tested, weekly backups that are verified rather than assumed, uptime and certificate monitoring, and security patching. The change time below is on top of that, not instead of it.
01
Essential
Up to 30 minutes of site changes each month.
$125/ mo
02
Standard Recommended
Up to an hour and a half of changes, plus a monthly report showing what happened and what it means.
$225/ mo
03
Priority
Up to 3 hours of changes, same-day response during business hours, and ongoing performance work.
$395/ mo
04
Usage costs
Hosting, domains, API usage, task-runner subscriptions and licenses pass through at what they actually cost.
at cost
Between projects
05
Single fix
One defined problem, up to an hour. Broken form, bad redirect, a page that won’t load right.
$125
06
Five-hour block
Prepaid time drawn down as you need it, at a lower rate than hourly. Care-plan clients buy the same block at $475.
$575
07
Hourly
Open-ended work that isn’t one defined problem — investigation, changes in progress, anything billed as it goes. $225 per hour for emergencies outside business hours; care-plan clients pay $95.
$125/ hr
Keeping it running is covered. Changing what it does is scoped and billed before it starts.
Maintenance and repair in detail ↗06 — Design
Design
Looking like you mean it.
Identity, print and photography — from the same hands that build the site, delivered print-ready.
01
Logo kit
Primary mark, variations, favicon and export files at every size you’ll need.
$1,800
02
Full identity
Logo kit plus palette, type system, application across your pieces, and a written brand guide.
$4,000
03
Brochure
Written, laid out and print-ready. Page count and photography needs set the final number.
from$600
04
Business card & letterhead
Matched set, print-ready files, ready to hand to a printer.
$550
05
Social templates
Editable templates in your brand so posts stay consistent without a designer every time.
$650
06
Photography — half day
On location, shot and edited. Team, space, products or work in progress.
$850
07
Photography — full day
Multiple locations or setups, or a full shot list in one visit. Same editing and delivery as the half day.
$1,500
Print-ready files, delivered. Yours to use anywhere, without asking.
Design and photography in detail ↗The fine print, which is short
Project work: half to reserve the schedule, the balance at launch unless the proposal says otherwise. Monthly plans bill on the first and can be cancelled after any stated minimum term.
Hosting, domains, printing, stock assets and third-party subscriptions are billed at cost unless included in writing. Prices don’t include sales tax. Rates are reviewed once a year; a written quote is honored for 60 days.
You own your domain, your site and your files. Always, including if you leave.
Not sure which one you need?
Tell me what your business does and what you’re trying to fix. I’ll tell you which of these applies — or that none of them do.
Fairfield County or remote