Malcan Physical Therapy: a complete website in about three weeks.

The starting point

Malcan Physical Therapy is an established practice in Queens. In 2023 its website was the kind many small practices have: built years earlier by someone no longer reachable, impossible for the staff to edit, and saying less about the practice than a passer-by would learn from the window. The practice needed a site that looked like the care it actually provides, and it needed it quickly.

What was done

• Website built from scratch. New structure, new design, new copy — nothing carried over from the old build except the practice's name and phone number.
• Photography. I visited the practice, photographed the space, the equipment and the team, and edited the images myself. No stock library, and no third party to coordinate with.
• Google Business Profile. Created and configured so the map listing and the website say the same thing: name, hours, services, photos.
• Search setup. Page titles, descriptions and headings written for what patients actually search; the site submitted to Search Console on launch.
• Launch in about three weeks. From the first visit to a live site, including the photography.

Since launch

The site has been maintained by Argus since 2023: updates, backups, monitoring and the small changes a practice needs over time. That continuity — the person who built it is the person who still looks after it — is the part most clients value once the launch excitement has passed.

What this says about how I work

Three weeks is possible when one person handles strategy, design, copy, photography, build and listing without handoffs. It is also possible because the scope was written down first and the practice knew exactly what it was paying for. The same approach applies to a dentist in Stamford or a contractor in Norwalk — see website design for what a project includes and what it costs.